UX has come a long way since its early beginnings at Bell Labs in the 1940s. However, many of the most fundamental insights that continue to shape the field were first discovered long ago. This talk analyses the 10 most important insights that combine to weave the very fabric of the field: where did they come from, why are they still important, and most of all, what have we forgotten that must be revived to fulfill the full potential of user-experience work. As a bonus, we’ll look at an 11th insight that currently doesn’t rise to the foundational level but has the potential to become one of the most important influences on future UX design, given current advances in AI.

Brand is experience in the digital world. But while any design will have a user experience, only proper methodology will guarantee a good user experience that will grow the business value of your design. Proper risk management for design projects requires a quality assurance mindset. Luckily, the world has 80 years of experience with how to do it right. Good UX methodology stops airplanes from falling out of the sky and can save your business too.

Is AI hype or the next user interface paradigm? It is both, and the trick is to realize what elements of AI fall into either category. This talk covers two very different sides of AI: designing an AI-enabled user interface for high usability and utilizing AI within the user-experience profession.

The user experience field has a storied past, and knowing where we came from is valuable for understanding where we are and appreciating the big picture instead of being overwhelmed by this quarter’s events and fads. One lesson from the past is indeed that: UX is plagued by trends that are detrimental to usability, to design project execution, and to your bottom line. There will be another fad next year, and you need to know how to assess whether to follow or reject it. The future of UX is bright, both as a career and in terms of our ability to better serve users worldwide.

Your questions answered! This session employs a casual conversation format where Jakob discusses the questions the audience is interested in hearing about.

This session can be for any audience because the content is driven by audience questions and is adjusted on the fly depending on audience members’ level of interest and understanding of each topic.