Gabriella Zutrau is a Digital Strategy Advisor to campaigns and organizations, with over a decade of experience. She is an organic social media expert, and has a background in community organizing. After her pioneering work on Zohran Mamdani's 2025 mayoral campaign, Gabbi is one of the nation’s leading experts in using social media chatbots as political organizing tools. She has trained hundreds of people in social media strategy and best practices for chatbot use in politics and advocacy.

In a very different lane, Gabbi is also a content creator in the pet niche, where she and her dog, Edna, have hundreds of thousands of followers and reach tens of millions of people every month. Gabbi also uses the “Edna The Runt” (@ednatherunt) pages as a lab where she experiments with digital tools and tactics before trying them with her clients.