Hal Hershfield is a Professor of Marketing, Behavioral Decision Making, and Psychology at UCLA’s Anderson School of Management and holds the UCLA Anderson Board of Advisors Term Chair in Management.

His research, which sits at the intersection of psychology and economics, examines the ways we can improve our long-term decisions. He earned his PhD in psychology from Stanford University.

Hershfield publishes in top academic journals and also contributes op-eds to the New York Times, Harvard Business Review, the Wall Street Journal, and other outlets. He is chair of the marketing area at UCLA, an affiliate of Ideas42, and a team scientist at the Behavior Change for Good Initiative. Hal has consulted with many financial services firms such as Prudential, Avantis, American Century, Northwestern Mutual, Fidelity, Morgan Stanley, and Merrill Lynch. The recipient of numerous teaching awards, Hershfield was named one of “The 40 Most Outstanding B-School Profs Under 40 In The World” by business education website Poets & Quants. He is the host of The Behavioral Divide, a podcast that explores the link between academic and industry insights about financial decision making, and the author of Your Future Self: How to Make Tomorrow Better Today.