jeremy utley

• Director of Executive Education at the Stanford d.school

• Reimagining Design Thinking

Jeremy Utley, co-author of the forthcoming book Ideaflow with Perry Klebahn, has been a top advisor for CEO’s and start-up founders alike. The Director of Executive Ed at Stanford’s d.school, helps people change their deeply-ingrained beliefs about themselves and discover, as he did, that it is possible to make a creative contribution to the world.

The fundamental premise of Ideaflow centers on the concept that, to deliver creativity and innovation, you need a lot of ideas, and to discover which ideas have merits which warrant additional investment, you need to run scrappy experiments. These focus on a number of areas: the volume required to achieve breakthrough results, how input drives output, how to be deliberate about seeking inspiration, the importance of diversions, how to run hygienic experiments, and cultivating a daily creative practice.

Jeremy came to Stanford’s Graduate School of Business with his heart set on a career in economic development, but an unexpected encounter with the d.school while working at a start-up in India changed his trajectory. His time as a postgraduate design fellow showed him that how he worked was more important than what he did. Today, Jeremy helps people change their deeply-ingrained beliefs about themselves and discover, as he did, that it is possible to make a creative contribution to the world. He does this through teaching as well as by growing alongside his students to become better in his own life and work every day.

Speech topics

Ideaflow: How Leaders and Entrepreneurs Drive High-Volume Creative Output with Transformative Results

In the tradition of perennial sellers like Creativity, Inc., and Flow, Jeremy Utley of Stanford’s innovation-focused d.school restore creativity to its position of central importance in business, offering managers, leaders, and entrepreneurs a robust and flexible set of disciplines for generating more and better ideas—and dramatically boosting the creative output of their organizations.

Disruption: Driving Innovation With Customer Insights

In this 70-minute session, Jeremy will illuminate the critical role that consumer insights play in driving disruptive innovations, the psychological biases that blind us to seeing such insights, and tools professionals can use to overcome these biases. Drawing from years of research and practice at Stanford University, Jeremy will weave stories of corporate innovation together with hands-on activities to deliver a high-impact session that opens participants’ eyes to a new, more human way of working.

Participants leave this session with a deeper understanding of, an appreciation for, and practical tools of design to drive their teams to better customer insights, and action.

Rapid Experimentation and Product Development

Low-Resolution prototypes and rapid experimentation have been popularized by the Lean Start-Up and Design Thinking methodologies for their ability to drive product development and consumer engagement at a fraction of typical product development costs; yet there are critical psychological biases that keep teams from using these tools. In this 70-minute session, Jeremy will showcase several tools for rapid prototyping and user testing, and provide tangible experiences to convey the importance of the shift to rapid experimentation for the entire team.

Participants leave this session with a deeper understanding of, an appreciation for, and practical tools of rapid prototyping and how they can use them actively in their current work within an organization.

LaunchPad: The 4 Key Mindsets that Drive Silicon Valley’s Entrepreneurial Ecosystem

In this 70-minute session, Jeremy will illuminate the mindsets which distinguish Silicon Valley entrepreneurs. Drawing on years of running the startup accelerator, LaunchPad, he'll highlight new ways of working to create value in the marketplace, both as an individual founder, and as a team within an established organization. Participants leave this session with a deeper understanding of, an appreciation for, and practical tools to that they can use from a start up team in their work within a larger organization.

Jeremy will bring these lessons to life and draw that connection clearly back to their work.

More info: www.launchpad.stanford.edu

Leveraging the Creative Potential of Diverse Teams

Many organizations have recognized the benefits of constructing diverse teams. Fewer have robust practices for leveraging the diversity of perspectives they have gathered, let alone processes for amplifying the benefits that a diverse team can contribute to the organization. Drawing upon academic research and real-world experience, Jeremy will deliver an engaging and dynamic speech and workshop designed to help organizations amplify the innovation potential of the diverse teams he's helped assemble. Don't leave potential on the table. Turn your diverse team into a sustainable competitive advantage.

Books

LaunchPad: A Founder's Guide to Starting a Company

From the professors behind Stanford Design School's (aka "the d.school") famous course, the game-changing d.school class at Stanford for innovators and entrepreneurs is now a book for everyone.

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