• Co-Founder of Stanford's Masters of Creativity at the Hasso Plattner Institute of Design at Stanford

• Co-author of Ideaflow: The Only Business Metric That Matters

Jeremy's goal is to demystify the art & science of creativity, innovation and entrepreneurship. When it comes to innovation, Jeremy’s blend of on-your-feet thinking and penetrating insight have earned him a reputation as a go-to advisor for CEO’s and start-up founders alike.

Jeremy Utley is the Co-Founder of Stanford's Masters of Creativity at the Hasso Plattner Institute of Design at Stanford. He was formerly the Director of Executive Education at the Stanford d.school, where his blend of on-your-feet thinking and penetrating insight have earned him a reputation as a go-to advisor for CEO’s and start-up founders alike. The co-author of the book ideaflow (2022), and co-host of the popular Paint & Pipette Podcast, continues to work on invention, discovery and entrepreneurship and demystifies the counter-intuitive techniques that drive productive creativity.  Known for his work in Lean Start-Up and Design Thinking methodologies, Jeremy shows their ability to drive product development and consumer engagement at a fraction of typical product development costs.  Jeremy is also a General Partner at Freespin Capital, a venture firm that helps legacy companies launch hyper-growth start-ups. He holds a BBA with Honors in Finance from The University of Texas at Austin (2005) and an MBA from the Stanford University Graduate School of Business (2009). 

Jeremy's book Ideaflow: The Only Business Metric That Matters unpacks why and how innovation is not an event, a workshop, a sprint, or a hackathon; it’s a result of mastering ideaflow, a practice that elevates everything else you do.

Check out the Ideaflow website at www.ideaflow.design.