JEREMY UTLEY

Jeremy's goal is to demystify the art & science of creativity, innovation and entrepreneurship. When it comes to innovation, Jeremy’s blend of on-your-feet thinking and penetrating insight have earned him a reputation as a go-to advisor for CEO’s and start-up founders alike.

Jeremy Utley is the Co-Founder of Stanford's Masters of Creativity at the Hasso Plattner Institute of Design at Stanford. He was formerly the Director of Executive Education at the Stanford d.school, where his blend of on-your-feet thinking and penetrating insight have earned him a reputation as a go-to advisor for CEO’s and start-up founders alike. The co-author of the book ideaflow (2022), and co-host of the popular Paint & Pipette Podcast, continues to work on invention, discovery and entrepreneurship and demystifies the counter-intuitive techniques that drive productive creativity.  Known for his work in Lean Start-Up and Design Thinking methodologies, Jeremy shows their ability to drive product development and consumer engagement at a fraction of typical product development costs.  Jeremy is also a General Partner at Freespin Capital, a venture firm that helps legacy companies launch hyper-growth start-ups. He holds a BBA with Honors in Finance from The University of Texas at Austin (2005) and an MBA from the Stanford University Graduate School of Business (2009). 

Jeremy's book Ideaflow: The Only Business Metric That Matters unpacks why and how innovation is not an event, a workshop, a sprint, or a hackathon; it’s a result of mastering ideaflow, a practice that elevates everything else you do.

Check out the Ideaflow website at www.ideaflow.design.

Speech topics

More Chat, Less Bot: How Humans Unleash the True Power of AI in Innovation

In this groundbreaking session, longtime d.school adjunct professor Jeremy Utley (a Thinkers50 Top Ten Innovation Leader for 2023) challenges the conventional AI-as-oracle mindset and encourages professionals to embrace AI as a collaborative thought partner.

Drawing on groundbreaking research recently featured by Harvard Business Review, Jeremy demonstrates why AI-assisted teams often underperform, and how shifting to a conversational approach can unlock AI's full potential for innovation. Leveraging interactive exercises with generative AI, participants will gain personal realizations, and build confidence to spearhead meaningful organizational change.

This unique, personal journey pushes beyond high-level theories, providing participants with the tangible tools and resources to become an adept AI conversationalist. Participants will be equipped with both strategic frameworks and the practical know-how and credibility to be a convincing change-maker in their organizations.

Transform your understanding of AI, from a mere tool to a catalyst for behavioral and cultural transformation, in this deeply insightful and empowering session.

Read "Don’t Let Gen AI Limit Your Team’s Creativity" at the Harvard Business Review

Nurturing Our Creative Wellness

We take fitness classes to strengthen our bodies. We see therapists to care for our minds. We meditate, get massages and take vacation to de-stress. But in our pursuit of wellness, we neglect perhaps the most critical element of all: creativity.  

It’s time we start thinking of creativity as a core component of our health. Not just artistic expression, but in the broadest sense of flexing our mental muscles to make connections, entertain ideas, and imagine possibilities. Research reveals what many of us know intuitively - that engaging in creative pursuits enhances our problem-solving abilities, sharpens our minds, boosts our moods, and enriches our lives.

Relegating creativity solely to the artistic realm misses the point. So — practically speaking — how can we incorporate creative wellness into our lifestyles? Jeremy Utley, Adjunct Professor at the Hasso Plattner Institute of Design at Stanford and Leading Instructor of Stanford’s Creativity and Design Thinking Certificate, will lay the ground work for doing exactly that. It’s time we rethink what it means to be well and recognize creativity’s central role in living purposeful, fulfilling lives. Our imaginations are our most valuable resource. Let’s start treating creative wellness with the same importance we give to our physical and mental health.

The below is from Ideaflow:

“I’m blown away by how excited these people are,” Robb Webb, Hyatt’s Chief Human Resources Officer, whispered to Jeremy during a session. “I can’t remember the last time I saw a team so enthusiastic about the projects they’ve been working on.” Years later, when we followed up with Robb to make sure we recalled this remark correctly, he had more to say with the benefit of hindsight: “This tapped into a need we all had. We’d unintentionally been sucking the humanity out of our daily work. I realized how important creativity was when one of our hotel GMs said she felt reminded of why she first fell in love with hospitality.”

Achieving Maximum Value with Generative AI

Jeremy Utley — a Stanford adjunct, corporate leadership & exploration advisor, venture capitalist, the author of Ideaflow: The Only Business Metric That Matters — is conducting cutting edge research in the rapidly-evolving domain of generative AI.

Drawing on insights from in-progress studies with world-renowned collaborators and in-depth interviews of AI leaders across a wide variety of organizations, this groundbreaking session addresses questions like: How do human beings best interface with generative AI? How do teams incorporate AI into their problem solving process? How do organizations identify the most fertile opportunities to incorporate these tools? What are the best practices companies can leverage to ramp up the learning curve and leap frog the competition? Jeremy has inspired nearly 1,000,000 aspiring innovators worldwide through his 14+ years teaching at Stanford University, and he expects present research to far eclipse the insights and impact he's already made.

How Great Leaders Master Innovation

This is Jeremy Utley's great obsession. Jeremy is a world-leading innovation expert -- Stanford adjunct, corporate leadership & exploration advisor, venture capitalist, and the author of Ideaflow: The Only Business Metric That Matters. He has spent the last 3 years facilitating regular gatherings of scores of CEOs, CXO's and start-up founders to help them unleash growth and innovation. Drawing on insights from collaborations with world-leading collaborators from companies like Amazon and Apple, this groundbreaking session addresses questions like: How do leaders drive innovation? How do they inspire their teams to dream bigger and dare more greatly? How do they build a culture of experimentation and innovation? How do they harness the latest tools like generative AI to turbocharge their people's potential? Jeremy has inspired nearly 1,000,000 aspiring innovators worldwide through his 14+ years teaching at Stanford University, and he expects this present passion to amplify the insights and impact he's already made.


Ideaflow: How Leaders and Entrepreneurs Drive High-Volume Creative Output with Transformative Results

In the tradition of perennial sellers like Creativity, Inc., and Flow, Jeremy Utley of Stanford restores creativity to its position of central importance in business, offering managers, leaders, and entrepreneurs a robust and flexible set of disciplines for generating more and better ideas—and dramatically boosting the creative output of their organizations.

Books

Ideaflow: The Only Business Metric That Matters 

Stanford d.school directors Jeremy Utley and Perry Klebahn show leaders how to dramatically boost business results by amplifying the creative output of their organizations, drawing from their popular Stanford courses.

Download an exclusive excerpt of IDEAFLOW here.

LaunchPad: A Founder's Guide to Starting a Company

From the professors behind Stanford Design School's (aka "the d.school") famous course, the game-changing d.school class at Stanford for innovators and entrepreneurs is now a book for everyone.

Podcasts

Stanford Adjunct Professor Jeremy Utley explores the counter-intuitive tactics that world-class innovators and entrepreneurs employ to break through.

Beyond the Prompt dives deep into the world of AI and its expanding impact on business and daily work. Hosted by Jeremy Utley of Stanford's d.school, alongside Henrik Werdelin, an entrepreneur known for starting BarkBox, prehype and other startups, each episode features conversations with innovators and leaders to uncover pragmatic stories of how organizations leverage AI to accelerate success.

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