Popular TED Speaker | Author, Trust Factor
Paul’s research is a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. He describes an eight step trust-boosting program that every organization can use to have happier, healthier, & more productive employees. Paul also uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences.
Human connection. Paul Zak’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rain forest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people.
His latest book, Trust Factor: The Science of Creating High Performance Companies, uses neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity. In another obsession, Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has helped start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.
Paul earned a PhD from the University of Pennsylvania and is a Professor of Economic Sciences, Psychology, and Management at Claremont Graduate University. He was given 5 TED Talks and has spoken in 30 countries, including at NATO Supreme Headquarters, Google, Facebook, Harvard University, Microsoft, Association for Talent Development, the World Experience Organization, the World Bank, DARPA, ING Bank, Finsbury, and HSM.
How to Influence Anyone: The New Science of Persuasion
Immersion: The Science of the Extraordinary and Source of Customer Happiness
TRUST: The Neuroscience of High Performance Organizations
Hacking the Happiness Molecule
Evolution does not promote happiness. Most creatures live on the edge of survival and do whatever it takes to get through another day. Yet, many human beings seek to be, and often are, happy. How did that happen? Dr. Paul Zak's discovery that oxytocin functions as a moral molecule, led him to investigate the biology of happiness. His experiments show that oxytocin significantly improves happiness and health. He then used himself as a test subject to "hack" his happiness. This engaging and practical talk shows how we can embrace our biology to live better, healthier, and happier lives.
Packed with examples from The Container Store, Zappos, and Herman Miller, Trust Factor harnesses our neurochemistry to effectively cultivate work places where trust, joy, and commitment compound naturally.
Drawing on converging evidence from neuroscience, social science, biology, law, and philosophy, Moral Markets makes the case that modern market exchange works only because most people, most of the time, act virtuously.