Popular TED Speaker | Author of several books including Immersion & Trust Factor
Paul’s research is a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. He describes an eight step trust-boosting program that every organization can use to have happier, healthier, & more productive employees. Paul also uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences.
Human connection. Paul Zak’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. All this in a quest to understand the neuroscience of human connection, human happiness, and effective teamwork. His academic lab and companies he has started develop and deploy neuroscience technologies to solve real problems faced by real people. Paul currently serves a Professor of Economic Sciences and Psychology & Management Director, Center for Neuroeconomics Studies, at Claremont Graduate University.
Paul is the author of several books, including Immersion: The Science of the Extraordinary and the Source of Happiness (2022), which offers a framework for transforming nearly any situation from ordinary to extraordinary, and Trust Factor: The Science of Creating High Performance Companies (2017), about how we can use neuroscience to measure and manage organizational cultures to inspire teamwork and accelerate business outcomes. His 2012 book, The Moral Molecule: The Source of Love and Prosperity, recounted his unlikely discovery of the neurochemical oxytocin as the key driver of trust, love, and morality that distinguish our humanity. In another obsession, Paul’s group uses neuroscience to quantify the impact of movies, advertising, stories, and consumer experiences. Along the way, he has helped start several transdisciplinary fields, including neuroeconomics, neuromanagement, and neuromarketing.
Paul earned a PhD from the University of Pennsylvania and is a Professor of Economic Sciences, Psychology, and Management at Claremont Graduate University. He was given 5 TED Talks and has spoken in 30 countries, including at NATO Supreme Headquarters, Google, Facebook, Harvard University, Microsoft, Association for Talent Development, the World Experience Organization, the World Bank, DARPA, ING Bank, Finsbury, and HSM.
How to Influence Anyone: The New Science of Persuasion
Immersion: The Science of the Extraordinary and Source of Customer Happiness
TRUST: The Neuroscience of High Performance Organizations
Hacking the Happiness Molecule
Evolution does not promote happiness. Most creatures live on the edge of survival and do whatever it takes to get through another day. Yet, many human beings seek to be, and often are, happy. How did that happen? Dr. Paul Zak's discovery that oxytocin functions as a moral molecule, led him to investigate the biology of happiness. His experiments show that oxytocin significantly improves happiness and health. He then used himself as a test subject to "hack" his happiness. This engaging and practical talk shows how we can embrace our biology to live better, healthier, and happier lives.
Immersion: The Science of the Extraordinary and the Source of Happiness
No one raves about boring movies, bland customer service experiences, or sleep-inducing classes. The world is rapidly transforming into an experience economy as people increasingly crave extraordinary experiences.
Packed with examples from The Container Store, Zappos, and Herman Miller, Trust Factor harnesses our neurochemistry to effectively cultivate work places where trust, joy, and commitment compound naturally.
The Moral Molecule reveals nothing less than the origins of our most human qualities—empathy, happiness, and the kindness of strangers.
Drawing on converging evidence from neuroscience, social science, biology, law, and philosophy, Moral Markets makes the case that modern market exchange works only because most people, most of the time, act virtuously.