This one-hour talk features Rafi’s greatest hits of insights garnered from two pricing strategy books, 95+ Harvard Business Review articles, and 25+ years of on-the-road experience working with companies. This engaging hour is filled with real-life examples and humorous stories. Attendees will leave Rafi’s speech with a new way to think about pricing and most importantly, a list of strategies to develop when they return to the office. Salon sessions can be added to this speech.

This customized workshop is designed to develop first-cut strategies to help a company capitalize on its pricing opportunities. Kicking off with Rafi’s greatest hits of pricing, the remainder of the workshop is filled with group brainstorming, breakout sessions, and synthesizing new ideas. At the end of a workshop, attendees will be energized to implement company-specific strategies including setting prices that capture value, Good-Better-Best, bundles, new pricing plans, and thoughtful discounting. The goal is to identify strategies that can boost profits by 15% - 25% within one to three quarters. Rafi encourages companies to share background information in advance to maximize the effectiveness of his moderation. This workshop can be modified to accommodate multiple companies or divisions.

Rafi’s Harvard Business Review article titled “The Good-Better-Best Approach to Pricing” resonated with managers globally. Every company should offer Good-Better-Best (G-B-B) options. The upside potential is significant. “Good” targets budget customers who otherwise would not purchase. “Best,” often priced at 40% - 100% higher than the current product, typically garners 30 – 50% of the revenue for a suite of G-B-B products.

This customized workshop is a mix of presenting road-tested ideas, engaging breakout sessions, and group brainstorming. By the conclusion, companies will have created a strong first cut of their own G-B-B strategy. Rafi encourages companies to share background information in advance to maximize the effectiveness of his moderation.