Considering the impact of AI on your business? Scott Belsky, prominent early-stage investor, best-selling author, tech executive, and filmmaker forecasts how rapid adoption and acceleration of new technologies will impact all sectors of business and society. And wow to be prepared for this new future.

Whether your team is in finance, marketing, product development, or some form of research, the “4 P’s” framework examines how to navigate the path ahead:

1. Play: allow your teams to play with new technology despite the risks.

2. Pilot: All great revolutions at work start with a pilot - one project that the team is encouraged to do “the new way.”

3. Protect: Make sure that the pilot project has a different set of objectives that don’t penalize the drivers. The goal should be learning, not revenue or conversion.

4. Provoke: Invite the tough questions from those that participate or watch the new play unfold. The culture must allow for people to question the ROI, the ethics, or the implications.

Considering the impact of AI on your business? How trends in the workplace impact productivity? How the next generation of brands will engage their customers? As a prominent seed investor, entrepreneur, former Benchmark partner, and Adobe’s Chief Product Officer, Scott has a monthly practice of aggregating forecasts across technology and culture, and then writing an analysis of implications for each leveraging his extensive network.

Scott's national bestselling book, The Messy Middle, has been critically acclaimed as an indispensable resource for enduring volatility and working as a team to optimize your product and team along the way. It chronicles how startups and big companies attempting bold turnarounds are able to endure the volatility of change, steward long-term projects to fruition, and optimize toward positive outcomes. Lately, Scott has been doing sessions with teams reviewing best practices for building teams and products during periods of uncertainty, and these presentations and subsequent conversations have been very well received.

Great ideas only see the light of day when creative people and teams are able to get organized, harness the forces of community, and become better leaders of themselves and others. After years of research, Scott Belsky and his team at Behance have found a series of best practices common across some of the world's most productive creative people and teams. Scott is the author of the national bestselling book "Making Ideas Happen" (Penguin Books, April 2010) and leads Behance, the world's largest online platform of creative professionals. In 2012, Scott became Adobe's Vice President of Product/Community after Adobe's acquisition of Behance. In this session, Scott will share insights and practical tips that you can use to push bold creative projects to completion.

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