David Rogers

• Professor at Columbia Business School

• Author of 'The Digital Transformation Playbook' on how to rethink any traditional business for the digital age

The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change

David Rogers's new book, coming soon


David Rogers, a professor at Columbia Business School, is a globally-recognized leader on digital business strategy, known for his pioneering work on customer networks and digital transformation. He is author of four books, including The Network Is Your Customer, and his bestselling book, The Digital Transformation Playbook: Rethink Your Business for the Digital Age, published in 6 languages.

Rogers delivers keynotes at conferences worldwide on digital transformation, digital leadership, and the impact of emerging technologies on business. Rogers has consulted and developed custom executive programs for global companies such as Google, Unilever, GE, Toyota, HSBC, Visa, Acuity Insurance, Pizza Hut, Hard Rock Café, Cartier, Pernod Ricard, SAP, Cisco, Telstra, Merck, Lilly, China Eastern Airlines, Kohler, Saint‐Gobain, MacMillan, Hearst, and many others. He has delivered strategic workshops for executives in hundreds of companies from 66 countries.

He has appeared on CNN, ABC News, CNBC, Marketplace, Channel News Asia, and in The New York Times, The Wall Street Journal, The Financial Times, Forbes, and The Economist. He received the 2009 Award for Brand Leadership at the World Brand Congress, was a board member of The Marketing Hall of Fame™, and is Past President of the American Marketing Association New York.

At Columbia Business School, David teaches global executives as faculty director of Executive Education programs on Digital Business Strategy, Digital Business Leadership (with modules in New York, online, and Silicon Valley) and the Google-Columbia CMO Academy. David’s recent research has focused on digital transformation, big data, the Internet of Things, in‐store mobile shoppers, and customer data sharing. David is the founder of Columbia’s acclaimed BRITE conference (now in its 11th year), where global CEOs and CMOs come together with leading technology firms, media companies, and entrepreneurs, to address the challenges of building strong brands in the digital age.

Follow him on Twitter @david_rogers

Speech topics

The Digital Transformation Roadmap: 5 Steps to True Organizational Change

With his global bestseller, “The Digital Transformation Playbook,” David Rogers gave business leaders the tools to rethink their strategy and reinvent their business for growth in the digital era. In his forthcoming book (Dec 2022), the world’s leading expert on digital transformation returns to answer a new question: Why are so many digital transformation efforts failing? In this must-see talk, Rogers focuses on the role of organizational change in DX. He tackles critical questions of leadership, culture, resource allocation, innovation, and capabilities. Rogers identifies the root causes of failure seen in 70% of DX efforts. And he offers a five-part framework to rebuild any organization for a future of continuous transformation.

Adapt Your Value Proposition: Focus on the customer and find your path to digital growth

In the digital era, the greatest trap for any established business is to define its future in terms of the products it sold yesterday. Instead of “digitizing” their old products and services, businesses need to design their new offerings around customers’ rapidly changing needs. Using examples from Disney to John Deere and Nike to Mastercard, Rogers shows how any business can chart a path to growth by learning to embrace digital change and focus on the customer before all else.

Rethinking Competition for the Digital Era: A.I., Dis/intermediation, and Asymmetric Threats

In the digital era, AI and new business models are reinventing the rules of competition that have guided business leaders for decades. Competition no longer happens within well-defined industries; it strikes across the fluid boundaries of business sectors. Distinctions between competitors and partners no longer hold, as firms learn to compete with their closest partners and partner with their fiercest competitors. And strategy is shifting from competing on the products you make and sell, to competing on the value that can be delivered through platforms and multi-sided business models. In this session, David Rogers lays out the new rules of competition in the digital era and provides tools that any business can use to grow and defend their competitive advantage.

Books

The Digital Transformation Playbook: Rethink Your Business for the Digital Age

Rethink your business for the digital age.

The Digital Transformation Roadmap: Rebuild Your Organization for Continuous Change

COMING SOON

The Network Is Your Customer: Five Strategies to Thrive in a Digital Age

Marketing expert David Rogers examines how digital technologies—from smartphones to social networks—connect us in frameworks that transform our relationships to business and each other.

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