Joe Wheeler is a bestselling author, speaker, and consultant. He is the CEO of CX/Digital and the author of three best-selling books on the topics of customer experience, digital leadership and corporate culture. His latest book,The Digital-First Customer Experience will be released in July of 2023 and describes the design strategies of leading brands including NIKE, Amazon, CE-MEX, Starbucks and others. He has held executive roles at Bank of America, The Forum Corporation and earned an MBA from Edinburgh Business School.
Speech topics
Embracing the Coming Digital Tsunami
Five converging technologies that may change how you deliver just about everything – and what to do about it.
Ideal Audience
This engaging 60 to 90-minute keynote is ideally suited to a general management and employee audience interested in learning about the convergence of technologies changing how experiences are being designed and how leading brands are applying them to create a sustainable competitive advantage.
Outcomes
Understanding of the five converging technologies impacting how organizations will design digital-first experiences, today and into the future.
Insight into how leading brands are harnessing digital technologies to design experiences customers love.
Key Takeaways: Five actions all managers and employees should pursue to prepare their organizations for the coming digital tsunami.
The Digital Leadership Imperative
The essential competencies for managing the digital-first enterprise.
Ideal Audience
This 60 to 90-minute keynote would benefit all levels of management in an organization interested in understanding the skills and competencies required to lead the transformation toward a digital-first enterprise.
Outcomes
Learn how digital-first strategies are reshaping the value generated for customers, employees, and shareholders.
Hear examples of how leaders in digital-first companies are shaping more agile, platform-based business models.
Understand the implications for the employee experience and the opportunities that exist today and in the future.
Key Takeaways: Five specific competencies required to lead the digital-first enterprise.
Harnessing Your Digital Flywheel
How digital-first leading companies apply machine learning to accelerate revenue growth and widen their competitive moat.
Ideal Audience
Committing to a digital-first customer experience opens new doors to monetization and customer engagement. This 90-minute keynote includes real-time polling to engage senior leadership, stimulating an important around competitive strategy in the digital era..
Outcomes
Learn how three best-practice companies engineer digital flywheel strategies to create tremendous competitive advantage.
Explore the organization's performance on a number of factors to inform how to harness their own digital flywheel.
Key Takeaways: A set of specific recommendations and actions for exploiting the opportunity to put a digital flywheel to work for their own organization.
Design Immersive Experiences
What Nike, Starbucks and Amazon can teach you about what’s next.
Ideal Audience
This 60 to 90-minute keynote is best suited for managers and contributors from marketing, product management and customer experience, as it details three compelling case studies to demonstrate how you design personalized customer experiences.
Outcomes
Insight into how Nike, Starbucks, and Amazon are creating immersive experiences that delight customers and employees.
Participants learn about a process for designing immersive experiences for their own company.
Key Takeaways: Steps for designing immersive experiences they can apply to their own organization.
1-Day Immersion Program: The Digital-First Customer Experience
This 1-day intensive immersion program applies state-of-the- art polling and focus group technology to engage participants through a series of presentations and small group exercises, designed to isolate tangible opportunities to increase customer retention, spending and advocacy. Download the Fact Sheet here to learn more.
Books
The Digital-First Customer Experience: Seven Design Strategies from the World’s Leading Brands
The definitive guide to designing digital-first experiences customers love.
Ownership Quotient: Putting the Service Profit Chain to Work for Unbeatable Competitive Advantage
Hundreds of large organizations worldwide have used the groundbreaking Service Profit Chain to improve business performance. Now The Ownership Quotient reveals the next generation of the chain: customer and employee "owners" of your business.