In the tradition of perennial sellers like Creativity, Inc., and Flow, Perry Klebahn of Stanford’s innovation-focused d.school restore creativity to its position of central importance in business, offering managers, leaders, and entrepreneurs a robust and flexible set of disciplines for generating more and better ideas—and dramatically boosting the creative output of their organizations.

In this talk, Perry will illuminate the critical role that consumer insights play in driving disruptive innovations, the psychological biases that blind us to seeing such insights, and tools professionals can use to overcome these biases. Drawing from years in the “C Suite” research and practice at Stanford University, Perry will weave stories of corporate innovation together with tangible examples to deliver a high-impact session that opens participants’ eyes to a new, more human way of working.

Participants leave this session with a deeper understanding of, an appreciation for, and practical tools of design to drive their teams to better customer insights, and action.

From new products and service offerings, innovation is about molding new ideas to create greater worth. Mastering it has become a necessity for businesses to grow. In this talk, Leading Innovation for Growth, Stanford's Perry Klebahn will provide you with the framework to create innovative solutionsin the face of constant change.